Our sense of smell can take us back in time stirring forgotten emotions, why does perfume trigger such powerful memories?.

We each have scents that trigger something in our emotions and memories, no matter what the fragrance is, scents and memory are powerfully linked.

Certain smells can serve as strong reminders of past experience, much more so than any other sensory signal, such as sights or sounds.

There are more than one area of the brain that is used to analyses scents, and the olfactory regions do not only serve for smelling, but are also used, if we experience emotions and when we are memorizing events. The olfactory bulb is closely connected to the amygdala and hippocampus regions of the brain that handle memory and emotion.

So it is not really surprising that we link certain smells and perfumes with particular memories from our past. We can all recall a moment in time when the smell of freshly cut grass or the faintest hint of a favourite Perfume, brought us back to a time and place in our past in the bat of an eyelid.

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Christmas is around the corner!

Every year we are looking for new ideas how we can gift wrap the beautiful gifts we have bought for our family and friends.

Here at PAIRFUM, we may be able to help with inspiration for your personal gift wrapping projects this Christmas.

Here are two great tutorials that will let you wrap like a champion.

Just follow this link to the site of ‘Artifact Uprising’. They have a charming tutorial on DIY Gift wrapping with a personal touch.

click for Artifact Uprising

For some creative ideas, here is a YouTube video with 8 different wrapping ideas

click to view video