We are London's Boutique Perfumery House

How does the Unique in You flourish when the High Streets of London, New York, Paris, Bejing and Tokyo are eerily similar?

Be Your Authentic Self and Enjoy a Natural Fragrance that is Uniquely You from London's Boutique Perfumers.

Be Your Own Pairfum

You are an Original. Enjoy Your Authentic Self.

Why settle for a perfume that is available everywhere, advertised on TV, on the tip of everybody's tongue or as uniform as the last perfume you bought?

The Fragrance you radiate is part of Your Authentic Self and Your Aura needs care and attention in World of Luxury Goods that are Mass-Manufactured and Standardised.

Naturally Luxurious Fragrances For You & Your Home.

Natural Eau de Parfum

  • Natural Eau de Parfum 'Intense' Spray
  • Natural Eau de Toilette Spray
  • Travel Size Eau de Parfum Spray
  • The Perfume Experience Box

Natural Home Fragrance

  • Natural Reed Diffusers and Refills,
  • Luxury Fragranced Candles,
  • Perfume Room Sprays,
  • Aromatherapy Pillow / Sleep Sprays,
  • Scented Sachets / Drawer Liners,
  • Fragrant Botanicals and Scented Art.

A Perfumer's Collection for the Wellbeing of Your Senses.

Organic Skin Care

  • Pre-biotic Hand Lotions,
  • Hand Wash and Hand Oils,
  • Pre-biotic Body Lotions,
  • Body Wash and Shower Oils,
  • Bathing Gel and Bath Oils.

Gifts & Giftsets

  • Gift Boxes,
  • Gift Sets,
  • Gift Bags,
  • Tissue Paper,
  • ... everything you need for a perfect gift

What Our Patrons Say About Us

Do you enjoy the Artistry of Perfumery?

Would like to find out more about Boutique Parfum, Home Fragrance, Bath / Body / Skin Care and Everything Perfume? Then explore our most recent blog posts:

Pairfum London Niche Perfumery House Happy Easter 2020

Happy Easter

By Huib Maat | 15/04/2022

A short poem about the meaning of Easter by Edmund Spenser (c. 1552-99): “Easter” Most glorious Lord of Lyfe! that, on this day, Didst make Thy triumph over death and sin; And, having harrowd hell, didst bring away Captivity thence captive, us to win: This joyous day, deare Lord, with joy begin; And grant that …

Read more

Eau De Parfum Person Reflection Grapefruit Pepper Black Cedar Fresh 1 1

10 Tips From A Perfumer On How To Make Your Perfume Last Longer

By Huib Maat | 22/03/2022

Ideas from our perfumer, that are simple and yet effective on ‘how to make your perfume last longer’. It can be very disappointing, to say the least, when you have spent your Money, Time and Energy choosing your perfect or preferred perfume for the day, only to then discover that the scent has disappeared or …

Read more

Cead Mile Kisses Couple Happy St Patricks Day Pairfum London

Happy St. Patrick’s Day! Send Love, Hugs and Kisses.

By Huib Maat | 17/03/2022

“Céad Míle Hugs” AnPost, the Irish Postal Service, is running a campaign under the slogan “Céad Míle Hugs” to send 100,000 Hugs via a postcard. The campaign is based on the famous Gaelic saying, ‘Céad Míle Fáilte’, which translates to ‘one hundred thousand welcomes’. ‘Céad Míle Fáilte’ is the Ireland’s global greeting reflecting the counrtry’s …

Read more

Pairfum London International Womens Day Empower Inspiring Feminist Quotes

International Women’s Day – Inspiring Feminist Quotes

By Josephine McCarthy | 08/03/2022

The 8th of March marks International Women’s Day, when people around the world will celebrate female empowerment and women’s rights. Thanks to cultural and societal shifts, the day has become increasingly prominent and is now recognised by millions of people through events, talks and protests. To get you in the spirit for the annual celebration, we’ve …

Read more

A Perfumery News & Blog Magazine, not just for CognoScenti & Perfumistas

The Case for Niche Perfume

As London's Boutique Perfumery House, our inspiration draws naturally from the Essences of Life in this City.

Each one of our niche perfumes tells a unique Story through Fragrance about London:

From the Royal Palaces to the Village Greens, from the Magnificent Parks to the Cottage Gardens, London is a bustling metropolis that has at its heart the sense of a village community.

Our Inspirations come from the Orangeries and heady Flowers of Kew Gardens, the Victorian Bath Houses and Spas, the exotic spices and herbs in Fusion Cuisine, Afternoon Tea by the River, Strawberries and Cream during Wimbledon, the green aroma of Columbia Road Flower Market, the wonderful roasted coffee around St Katharine Docks, the smoky incense of Camden Town, the sweet antique woody note of the National Portrait Gallery and the richness of the spices floating on Portobello Road Market, ... to name but a few.

These Essences of London Life, are distilled into our handmade products:
luxury candles, reed diffusers, natural boutique perfumes, organic lotions and washes.

We are one of the few remaining Perfumery Houses Worldwide that still have their own in-house perfumer, who takes great passion and pride in ensuring our products are an exquisite and luxurious creation: natural / organic, healthy, unique, artisan.

London allows so many facettes to co-exist and flourish, while also fusing parts of them. Only in London, will you find the old and traditional beside the new and forward thinking, 'Fish and Chips' and 'Tikka Masala' on the same menu, the 'Shard' glistening across the river from the Tower of London, a Savill Row dressed gentleman crossing the same bridge as a lady wearing Street Style inspired by the London Fashion Week.

Unencumbered by the restrictions of mass consumerism, our Perfumer is allowed to recreate the 'artistry of the unique' in London through luxury fragrances.

Our fragrances are unique and will continuously change for two reasons:

  1. they adapt to your skin & your home! Have you noticed how natural fragrances smell different from one person or home to the next? They become uniquely You! This is lost in modern prestige fragrances that are designed to smell uniform on everybody.
  2. we manufacture in old-fashioned batches! Our fragrances change from batch-to-batch. The natural ingredients we incorporate change their profile according to the characteristics of the crop, just as wine changes from one year to the next.

Enjoy Natural Niche Perfume

Magazine & Blog

Read in our Blog & Magazine about:

  • Anything 'Making Scents', e.g. perfume memories
  • Home Fragrance, Couture Perfume, Skin / Bath / Body Care
  • Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
  • Your Home, e.g. beautiful interior designs, architecture, decor, ...
  • Food, Drink, e.g. essential oils in foodd, desertd, drinks,...
  • Britain, e.g. London, the Queen and Royal Family, ...

The World of Pairfum London

Find Information about the following:

  • Contact
  • About Pairfum
  • FAQs
  • My Account
  • Delivery
  • Terms
  • Returns
  • Privacy
  • Wholesale

Natural Indie or Boutique Perfume

We are passionate about Natural Fragrances: Eau de Parfum, Home Fragrance, Bath & Body

Natural Room Fragrance

What sets our Natural Home Fragrances apart?

Your home is a safe haven for you, your family and friends.

A place to relax and luxuriate in but also where you celebrate some of the most memorable moments in life.

This requires both Luxury & Health from a Home Fragrance.

As London's Artisan Perfumers, Pairfum London combines Luxury in Fragrances with Health & Wellbeing in Room Perfumes.

All of our Luxury Perfume Candles, Natural Reed Diffusers, Pillow & Sleep and Perfume Room Sprays, are not only natural & healthy to live with but also enrich your life at home with boutique luxuries.

Natural Artisan Perfume

We believe Niche, Indie, Boutique and Artisan Perfumes are terms that are used broadly synonymous. In other words, they all describe the same.

These features typically set these perfumes apart:

  1. an in-house perfumer
  2. no mass marketing
  3. limited quantity & availability
  4. unusual fragrance notes

Be authentic and enjoy a naturally luxurious Pairfum, in your life and in your home.

Our range of organic hand lotions, body wash, shower gel, hand wash, hand oil and body lotion ensure your skin is supple, smooth and beautifully looked after.

True to our nature as London's Artisan Perfumers, our skin care products are offered in a selection of wonderful fragrances to leave your skin not only soft, pampered and youthful but also lightly fragrant.

Find Answers to this type of Commonly Asked Questions:

  • How Do The Products Work ?
  • How Long Do They Last ?
  • Liquid Changed Colour ?
  • Any Precautions ?
  • Differences Between Longevity Of Fragrances ?
  • Some Fragrances Are Darker ?
  • Materials Used ?
  • Vegan?

Let’s stay in touch.

We will send you a free gift, the e-book “Perfume” by Patrick Sueskind, as a warm welcome to Pairfum London.

Pairfum London
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