In the perfumery world the term ‘couture perfume’ is equivalent with ‘fine fragrance’.
When a perfumer evaluates a new perfume, they always follow a certain pattern to find their way into the fragrance.
When shopping for a new Perfume, a new Reed Diffuser or a new Hand or Body Lotion, it can be overwhelming to choose which one suits us best, regardless of whether we shop for Home Fragrances, Bath, Body & Skin Care or Eau de Parfums.
Is it all about your personal preference?
Or, are there some aspects which are tangible or even objective?
We believe, an outstanding fragrance is like a timeless design classic or a great painting from a genius! It requires a harmonious combination of inspired creativity and technical excellence.
Here you find pages with photos that are part of the inspiration for many of the fragrances created by PAIRFUM.
This is a specialist news blog about: Perfume, Home Fragrance, Bath, Body & Skin Care and anything ‘Making Scents’.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
A short poem about the meaning of Easter by Edmund…
After a cold winter, barren of colour and fragrance, we…
First, let us say that our hearts go out to…
Magnificent Magnolias blooming in Great Windsor Park in Spring offer…
A collection of 12 x Eau de Parfums, exquisitely presented.
Each bottle contains approx 100 x sprays, enough for 2 x weeks of daily bliss. Enjoy the luxury of discovering all facettes and layers of each perfume fully.
Try 12 x different fragrances in the comfort of your home and in your own time. You might fall in love with one.
Full Refund: when you fall in love with one of the fragrances and would like to buy the full-sized bottle, then we will deduct the price of the Fragrance Library from the cost of the full-sized bottle.
Natural & Handmade | Essential Oils | Vegan | Cruelty-free | Eco-Friendly
This Fragrance Library, the Perfume Experience™ Box, is ideal for you, if you can see yourself in one of these situations:
Does one of these scenarios ring true for you? Can you visualise yourself in one of them?
Yes, … then the Perfume Experience™ Box is the perfect solution for you.
Can you remember how you purchased your latest fragrance?
You will probably have bought it in either a department store, perfumery or in the duty-free section.
We suspect this is how it went:
You enter the beautifully presented section of the store and you are greeted with a cloud of fragrance.
As you walk around, the charming store assistants offer you one wonderful perfume after the other. Some you smell on a card, others are sprayed onto your wrists.
Eventually, you can’t smell anything and you are totally confused.
However, you are in a rush and choose the perfume that you liked most from memory.
Does this sound familiar?
Don’t misunderstand us, buying a fragrance in the perfumery section of a department store or duty free is a wonderful perfume experience™ and you would not want to miss it.
However, from a perfumer’s perspective, it is not the ideal way to shop for perfume.
We believe the best way to try a new perfume was how the old style perfumeries used to do it with the clientele on a one-to-one basis:
A fragrance is very personal, it is part of your persona and embodies the invisible aura you radiate.
Unfortunately, our modern lives do not offer us the chance any longer to fully appreciate a perfume before we buy it. We tend to be in a rush when we pass through an airport or the cloud of fragrance in the perfumery.
This is why we have developed the personal Perfume Experience™ Box in the form of a Fragrance Library.
Here are our reasons why:
Your nose is designed to detect differences!
We all know that we can’t smell the scent we are wearing after a while. Our noses are there to warn us of imminent danger, e.g. a fire, food that has gone off. The best way to do this, is to keep familiar & safe scents in the background and instead continuously stay alert for new smells, i.e. a potential danger.
As perfumers we know that after 3 perfumes the receptors in the nose become saturated.
This is why some people offer coffee beans to clean the nose. It is, however, scientifically proven that this does not work and it is easy to understand why:
Our suggestion is that your nose needs to time to naturally cleans itself. From experience, we know the time needed is approximately 3 minutes.
This means the following:
As you are in a rush, you don’t have the ‘time’ to give your nose a rest so that it can ‘clean’ itself before smelling the next perfume
We have all experienced that a wonderful perfume can smell superb on one person but not that exciting on another.
Perfumery Houses work very hard to minimise this phenomenon but it still happens.
This is why we should test a fragrance on our skin.
You are, however, in a rush and the charming sales assistants have already sprayed your two wrists but you really like this last scent. Hence, you spray it a little further up onto your arm.
Now, … this becomes confusing but you like the initial smell on your skin and because you are in a rush you purchase the perfume.
At home though, you discover that you don’t really like the scent on your skin after a while.
We have all experienced how perfumes unfold and develop over time.
The top note shows itself immediately, the heart note shortly thereafter but the base note needs a little time to reveal itself.
Do you have the time to enjoy the perfume in its entirety when you browse the perfumery isles and try one scent after the other?
We are sure you have come across scenarios where you have bought a perfume only to discover that you don’t really like what it smells like after a little while.
A fragrance smell different in your home environment than in the department store.
We have all experienced situations where we liked what we smelled in the department store but don’t really love it when we are in our own 4 walls.
This phenomenon is easily explained:
For years perfumers struggled to recreate the wonderful scent of a rose in a garden or field.
Finally, they discovered that the smells that are in the air around the rose bloom have a significant impact on what we smell when bend down to smell a rose.
Essentially the same happens in your home. The scent of your own, unique home mingles with the perfume you have just bought. It adds itself to your new perfume as part of its ‘top’, ‘heart’ or ‘base’ note and this combination might not be to your liking.
Effectively, you create a new, unique perfume through the smells that are in your personal environment.
Our noses are impressionable and we need to give them time, peace & quite to discover and really appreciate a fragrance.
Within a bustling department store our noses don’t get a chance to fully experience a perfume, as our senses are in overdrive:
As you can see, shopping is a wonderful experience for our senses and we love it!
However, did we stop think for one second about our nose? It has been in overdrive working to absorb the millions of scents that are floating all around us. Every second there is a new one.
Is this really the best environment to focus on a new perfume to try and experience it fully?
Our noses need time, peace & quite to smell.
Just run this little experiment or analogy:
Do you notice the difference?
Do you remember that vast majority of what you taste, is actually smelled? You can only taste ‘sweet’, ‘sour’, ‘bitter’ and ‘salty. The rest you taste when eating, is actually smelled by your nose.
Knowing this, should you not give your nose time, peace & quite to smell fully?
These are some of the reasons why a perfumer evaluates a fragrance over time in a quite and neutral environment.
With this in mind, we developed the personal Perfume Experience™ Box in the form of a Fragrance Library.
Sit back, relax and savour each perfume and its evolution, just like you would with a book in your library.
The following is included inside the Perfume Experience™ Box:
Do you know how to use smelling strips with the perfumes in the fragrance library?
On this page, we have a guide that explains how to evaluate, sample, test or smell perfume.
You will find one mini-bottle of each of the following 12 x Niche Eau de Parfums inside the Fragrance Library:
Applies to England, Scotland, Wales, Scottish Highlands & Islands, Islands of England and Wales, Channel Islands, Isle of Man and Northern Ireland.
Applies to all EU countries and all non-EU European countries, e.g. Russia, Ukraine, Turkey, …
Prices include all duties & taxes. No surprises!
The following products contain alcohol and incur a shipping surcharge of £18.00:
To review all details of our delivery charges & transit times, please refer to our Delivery Details page (click to open in a new tab).
None of PAIRFUM’s products contain any of the following:
• NO parabens, e.g. Methyl, Propyl, Butyl and Ethyl Paraben
• NO SLS, SLA
• NO GMO ingredients,
• NO animal derived ingredients,
• NO animal testing,
• NO phthalates,
• NO sulphate,
• NO nitro musks or polycyclic musks,
• NO alkyl phenol ethoxylate solubilizers,
• NO mineral oils and none of the following petroleum derived ingredients: petrolatum, petroleum jelly, petroleum distillates, etc.
• NO EDTA,
• NO propylene glycol, IPA, etc. from petroleum. Naturally derived alcohols are fine.
• NO carbomer,
• NO DEA or TEA,
• NO PEG,
• NO acrylates, and
• NO BHT
• NO PVP/VA Copolymer
• NO Diazolidinyl Urea, Imidazolidinyl Urea, e.g. Germall
• NO Stearalkonium Chloride
• NO Synthetic Colors
• NO Fluroide
• NO Lead or other heavy metals
• NO Phenylphenol
• NO Sodium Chloride
• NO Talc
• NO Triclosan
• NO Zinc Oxide