London Fashion Week Tip: How to fragrance the show’s couture ?

Fashion Tip For Designers:

Have you given thought to the fragrance of your fabulous clothes during the London Fashion Week ? You will have reviewed every detail of your show but will you have considered the perfume of your designs ? Will your clothes smell as wonderful as they look ? Will their fragrance radiate into the room ?

Your fashion should be a multi-sensorial experience.

How to perfume haute couture or lingerie ?

Basically, you have two options:

  1. use a specialist spray like PAIRFUM's Flacon linen & fabric spray, or
  2. use your favourite haute couture perfume

When you using your favourite personal fragrance, please ensure you take the following precautions, or you may stain the fabulous clothes you have just worked so hard for:

  • is it a 'heavy' fragrance that contain vanilla, woody or spicy ingredients ? All of these perfume ingredients are know to discolour fabrics.
  • before using it on any piece of fabric, test the spray for discolouration or staining on a small, invisible area, e.g. the tag
  • do not spray on any polished, painted, plastic or wooden items on your designs which may be damaged by perfume oils or alcohols.

The simpler solution is to simply use PAIRFUM's Flacon linen & fabric spray and you will have none of these worries.

#LFW

Tweet us here at #pairfum and we will promote your show during the London Fashion Week !

Pairfum.Flacon.linen fabric.bed .1200 x800px .optimised web

Products We Believe You Will Love

Let's Stay in Touch

As a warm welcome, to the family & friends of Pairfum London, we will send you the novel ‘Perfume’ by Patrick Sueskind, as an e-Book.

Newsletter Subscribe Form - Blog Post


Let's Socialise

Our Most Recent Posts

Featured Image Key:url

7 Vorteile natürlicher Parfums für Luxusliebhaber

28/01/2026

Entdecken Sie die 7 wichtigsten Vorteile natürlicher Parfums und erfahren Sie, wie Sie bewusster und gesünder luxuriöse Düfte genießen können.

Read More
Featured Image Key:url

Cognac in Fragrance: Boozy Warmth and Fruity Depth

27/01/2026

Cognac is a prestigious and protected variety of brandy produced exclusively within the Cognac region of France under strict, centuries-old regulations. This spirit is distilled twice in traditional copper pot

Read More
Featured Image Key:url

Wie man Parfum auswählt: Der perfekte Duft für Ihre Haut

27/01/2026

Entdecken Sie Schritt für Schritt, wie man Parfum auswählt, um den idealen Duft zu finden, der Ihre Hautchemie betont und Ihr Lebensgefühl perfektioniert.

Read More
Featured Image Key:url

Was ist Nischenparfum? Exklusivität und Individualität

27/01/2026

Was ist Nischenparfum? Erfahren Sie alles über besondere Duftkompositionen, Unterschiede zu Mainstream-Parfums und Vorteile für Luxusliebhaber.

Read More
Featured Image Key:url

Frankincense In Perfumery: Sacred Smoke & Citrusy Resin

26/01/2026

Frankincense is a fragrant aromatic resin harvested from Boswellia trees. It has long been used in quality incense, perfume, and traditional medicine due to its distinctively woody and spicy scent.

Read More

Juniper Berry In Fragrances: Gin-Bright & Piney Fresh

22/01/2026

A Juniper berry is a small, blue-black, pine-scented seed cone from juniper shrubs and trees. They are crucial for a gin’s flavour and are also used in cooking to season

Read More
PreviousNext