To the Twitter Hero @JohnLewis

Heroes like John Lewis (@JohnLewis), it would appear, come in all shapes and sizes, and crop up in the most unexpected places, …

PAIRFUM Santa Claus Christmas Blog Reading Luxury Scented Candles Natural Reed Diffuser

Mr John Lewis a Virginia based lecturer, has become Twitter UK’s main star in their Christmas advert, …

PAIRFUM London Shopping Christams Gifts luxury scented candle reed diffuser

That’s correct – this Gentleman who describes himself as a “Computer science educator, father of four, social liberal, atheist, and not a retail store“, …

PAIRFUM London's Shop

That a lovely Gentleman – who describes himself as an atheist and not a retail store, should find himself very much wrapped up in the Christmas season, it has just got to make you smile, …

Smile Happy Health Everyone Girl

You will have to excuse us @JohnLewis, when we have to quote the English Poet William Cowper “God Moves in Mysterious Ways”

PAIRFUM Christmas 3 Wise Men Bearing Gifts Perfumed Candles Reed Diffuser

Every year Mr Lewis who has a Twitter following of 45k+ followers, receives thousands of tweets about the John Lewis Christmas advert, which he takes the time to reply to with wit & charm.

PAIRFUM Santa Claus Christmas Blog Reading Luxury Scented Candles Natural Reed Diffuser

Mr Lewis, who has owned the Twitter handle @JohnLewis since 2007, has this year been thanked by Twitter by making him the star of the show.

So, … from everyone here at PAIRFUM London “Happy Christmas Mr Lewis” –  #NotARetailStore

Christmas Coming Pairfum London Fragrance @JohnLewis

Christmas Coming Pairfum Fragrance Wreath Berry Spruce @JohnLewis

Christmas Coming Pairfum Fragrance Wreath Pine @JohnLewis

Products We Believe You Will Love

Let's Stay in Touch

As a warm welcome, to the family & friends of Pairfum London, we will send you the novel ‘Perfume’ by Patrick Sueskind, as an e-Book.

Newsletter Subscribe Form - Blog Post


Let's Socialise

Our Most Recent Posts

Featured Image Key:url

Perfume can attract the opposite sex !

09/04/2015

Here are the links to two very interesting articles, one in The Telegraph  and in Science Daily, about the perfume ingredient ‘hedione’ and the ‘pheromone effect’ it can trigger: Revealed: the

Read More
Featured Image Key:url

Trend: “I woke up like this” and the “no make-up look”

09/04/2015

Selfie Trend After Beyoncé came out with her hit single ‘Flawless,’ we now all want to wake up impeccably perfect. The hashtag #IWokeUpLikeThis can be seen everywhere in social media, often in combination

Read More
Featured Image Key:url

Trend: ‘Amber Wood’ In Perfumery

03/04/2015

Amber already has a long history in fragrance. However, more recently many leading couture perfume houses have included it in their fragrance creations. It can be said for some time now,

Read More
Featured Image Key:url

The fragrance of “Fifty Shades Of Grey”

20/03/2015

To celebrate one of the hottest film launches of the year, the PAIRFUM team would like to offer their view on the which fragrance ingredient has “Fifty Shades of Grey”. Ambergris

Read More
Featured Image Key:url

The Perfect Mother’s Day Gift – Love XX

13/03/2015

Mother’s Day History Mother’s Day is a relatively modern celebration which began in the United States in the early 20th century. It was started by Anna Jarvis and was first

Read More
Featured Image Key:url

Trend: Skin Renewal or Epidermal Exfoliation

06/03/2015

Epidermal Renewal ‘Exfoliation’ is widely accepted as an important and efficient approach to improving the feel and appearance of skin. Lack of proper cell-cycling leads to skin that feels rough

Read More