In the perfumery world the term ‘couture perfume’ is equivalent with ‘fine fragrance’.
When a perfumer evaluates a new perfume, they always follow a certain pattern to find their way into the fragrance.
When shopping for a new Perfume, a new Reed Diffuser or a new Hand or Body Lotion, it can be overwhelming to choose which one suits us best, regardless of whether we shop for Home Fragrances, Bath, Body & Skin Care or Eau de Parfums.
Is it all about your personal preference?
Or, are there some aspects which are tangible or even objective?
We believe, an outstanding fragrance is like a timeless design classic or a great painting from a genius! It requires a harmonious combination of inspired creativity and technical excellence.
Here you find pages with photos that are part of the inspiration for many of the fragrances created by PAIRFUM.
This is a specialist news blog about: Perfume, Home Fragrance, Bath, Body & Skin Care and anything ‘Making Scents’.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
A short poem about the meaning of Easter by Edmund…
After a cold winter, barren of colour and fragrance, we…
First, let us say that our hearts go out to…
Magnificent Magnolias blooming in Great Windsor Park in Spring offer…
Sensuous fragrance for 3-5 months (yes, clearly longer lasting than your typical reed diffuser).
100 ml of concentrated Fragrance Oil.
Fragrances with natural and organic essential oils. We have an enticing variety of unique perfume oils for you to select from (see ‘fragrance descriptions’ below). Pure Luxury to enjoy in your home.
Proudly display this Reed Diffuser and feel like you just upgraded to an ‘Eau de Parfum’, as it envelops your home with a beautifully natural Couture Perfume.
The PAIRFUM Reed Diffuser uses a highly fragrant and natural perfume oil serum, which is much healthier for your family than the average aroma diffuser (especially cheap reed diffusers). Read below about the health aspects of this non-VOC Reed Diffuser.
PAIRFUM invites you to infuse your world within with a touch of loving elegance.
Opening and displaying this Reed Diffuser in your room will feel like you just upgraded to an ‘Eau de Parfum’: it beautifully infuses your home with a natural and sensuous Couture Perfume.
PAIRFUM invites you to add a touch of loving elegance to the world within your home:
This is a natural and healthy reed diffuser for you, your family and the environment.
This reed diffuser will infuse your home with natural goodness making it an ideal gift or something special for your own home.
All of PAIRFUM’s Natural Reed Diffusers use an innovative natural, biodegradable and non-VOC oil serum.
VOC stands for ‘volatile organic compound’. These are chemicals that are highly volatile at room temperature and which negatively affect the air quality in your home.
When using any of PAIRFUM’s reed diffusers or reed diffuser oil refills you eliminate the risks from VOCs.
If you would like to find out more what VOC actually means, then please use this link to Wikipedia’s definition to find out more.
Click here to read Wikipedia’s definition of VOC (opens in a new tab).
Currently, nearly all reed diffusers on the market, use carrier solvents which are not eco-friendly and which are classed as VOC according to EU and US legislation.
This type of reed diffuser and their diffuser refill oils are not healthy for the respiratory system, i.e. they attack your lungs, and they are harmful to the ozone layer.
Below is an external weblink to a very informative article by the US Government’s Environmental Protection Agency. It describes the impact of Volatile Organic Compounds’ on the indoor air quality and the simple steps you can take to avoid these risk.
One simple solution is to only use Reed Diffusers and Reed Diffuser Refill Oils by Pairfum!
Click here to read the article (opens in a new tab).
After this excursion into science, you will understand why we are passionate about indoor air quality and created this range of PAIRFUM Reed Diffusers (and refill oils) which are both natural and healthy to live with.
We believe in ensuring that Reed Diffusers are healthy and safe for you to use. You don’t have to worry about their safety any longer.
Here at PAIRFUM, we have solved this problem so that you can simply enjoy a beautiful reed diffuser fragrance at home.
Open the bottle and insert the black reeds. You add more less reeds depending on the fragrance intensity your require. We recommend inserting all 10 x reeds.
The natural, black rattan reeds will then draw up the fragrance oil from the perfume bottle.
The exposed section of the reeds, i.e. above the neck of the bottle, will then begin to evaporate the perfume to envelope your home with a fragrant atmosphere and sensuality.
The natural, black reeds will draw up the fragrance and continuously envelope your home with fragrant atmosphere and sensuality.
As more fragrance diffuses, it draws more scented oil up the reeds.
Some people recommend rotating the reeds, but we believe this is no longer necessary.
Eventually, the perfume bottle will be empty and needs to be refilled. Remember to look out for Pairfum’s Reed Diffuser Refill Oils and natural rattan Reed Sticks.
Modern Reed Diffusers have become an essential part of the decor in a home. They are an attractive accessory, alternative to an ornament or an artistic touch that adds a unique, creative element to an interior design.
Similar to the way in which an Eau de Parfum amplifies our personality, a reed diffuser enhances the rooms in our homes with the creativity and style of its fragrance and design.
We pay a lot of attention to how we decorate or style our homes through the colours, textures, fabrics, wallpapers, art and pieces of furniture we use. In the process we create beautiful havens for our senses: sight and touch.
Home Fragrances, such as reed diffusers, perfumed candles, perfume room sprays or pillow sprays, allow us to translate this visual and tactile sensory experience into something exciting for our noses that complements the overall feel of a room.
Treat all of your senses by adding a healthy reed diffuser by Pairfum London to the castle that is your home.
Best reed diffuser I know. I can highly recommend it.
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Applies to England, Scotland, Wales, Scottish Highlands & Islands, Islands of England and Wales, Channel Islands, Isle of Man and Northern Ireland.
Applies to all EU countries and all non-EU European countries, e.g. Russia, Ukraine, Turkey, …
Prices include all duties & taxes. No surprises!
To review all details of our delivery charges & transit times, please refer to our Delivery Details page (click to open in a new tab).
Pairfum® aromatic diffusers will naturally disperse fragrance throughout a room via the natural rattan reeds. Once placed into the aromatic liquid, the porous rattan reeds will draw the liquid up and the fragrance is diffused from the reeds into the air.
Fragrance diffusers are fantastic for the home or the office because they emit aroma subtly, meanting the perfume is never too overpowering. Candles will last for a few hours and flowers, a few days, yet a superior diffuser will last for several months.
PAIRFUM Reed Diffuser are designed to be displayed ! Simply open the flacon and insert the reeds into the perfume infusion. They will draw the liquid up and allow it to diffuse into the room to envelop your home with an exquisite, natural couture perfume. Pairfum invites you to add a touch of loving elegance to your world within.
You may regulate the perfume intensity & longevity to your personal taste through the number of reeds you insert and by how frequently you turn them. The more reeds you use and the more often you turn them over, the stronger the perfume in the room will be. Air flow and local conditions will also affect the longevity of the fragrance infusion.
Every one of the ‘private collections’ use the same bottle across the entire range of their perfumes. Many of the top brands now use the same bottle across many different products. See Estee Lauder ‘Pleasures’, Dior J’adore, Chanel, etc.
This will depend on the fill level of your reed diffuser:
Yes, refills are available in our shop:
Once the content of one bottle has been diffused the fibre reeds will be fully saturated and need to be replaced. Additionally, our fragrance formulation needs to be stored in a special aroma barrier container to preserve the effectiveness of the product to ensure your next Pairfum® aromatic diffuser perfumes as well as the one you have just enjoyed.
They are natural rattan reeds and they have been coloured black with natural dyes (i.e. minerals).
The formulation uses natural essential oils and when exposed to the oxygen in air or sunlight, these may change color. This is especially pronounced in diffusers that contain vanilla, jasmine and sandalwood. Over time the product will become progressively darker. However, be assured that this does not affect the performance of the product at all.
Ignoring safety instructions may lead to property damage, personal injury or fire hazard. Do not drink. Keep it out of reach of children and pets. Handle with care and only with your hands as glass containers are fragile and liquid perfume may spill when the bottle is open. Ensure the bottle is upright before opening. Do not use if the bottle is cracked, chipped, or scratched. Place on an inert surface to avoid damage from perfume oils.
Do not let the bottle or perfume get in direct contact with any fabric or polished, painted, plastic or wooden material which may be damaged by perfume oils. Place away from open flames and sources of heat (e.g. radiators, lightbulbs, TV’s). Do not light the reeds. Always wash your hands with soap and water immediately after touching the bottle, the reeds or perfume liquid and before touching anything else (e.g. eyes, mouth). Should this accidentally happen, immediately rinse with clean water and consult your doctor. Teach everyone these rules for safe use.
Like flowers, natural essences and perfumes vary in fragrance strength. Our noses more readily detect heady spice fragrances than delicate floral ones. Depending on the effect you desire, you can choose your Pairfum product based on the subtleness of the effect you want to achieve. Also, over time, our noses can become accustomed to a fragrance which we have been using for a period of time.
If you find yourself not detecting the Pairfum fragrance, move it into another room for several days and you will be amazed at the difference!
Light green citrus scents are more volatile and will evaporate more quickly than the heavy, woody, vanilla style fragrances that will linger. The frequency with which you turn the reeds and the air conditions in which the diffuser is placed can also affect the longevity of the product .If the room is large with air-conditioning or drafts, the product will ‘evaporate’ much more quickly than if it is placed in a small, room with minimal ventilation.
We recommend you open and enjoy your diffuser within 12 months of purchase.
There are no artificial colours in the diffusers. The fragrance oils have essence extracts from natural botanicals, this means that the liquids can differ in hues from clear through to the warm browns of vanilla.
The diffuser is a combination of fragrance oil and a special carrier liquid. Some diffusers are more heavily scented than others, as each product has a different, specially blended combination of essence extracts in the fragrance oil. The alcohol is necessary in the product as it allows the reeds to disperse the fragrance oil. The concentration of each specific extract also varies between diffusers, resulting in unique performances with each product.
Here is weblink with more information about VOCs:
None of PAIRFUM’s products contain any of the following:
• NO parabens, e.g. Methyl, Propyl, Butyl and Ethyl Paraben
• NO SLS, SLA
• NO GMO ingredients,
• NO animal derived ingredients,
• NO animal testing,
• NO phthalates,
• NO sulphate,
• NO nitro musks or polycyclic musks,
• NO alkyl phenol ethoxylate solubilizers,
• NO mineral oils and none of the following petroleum derived ingredients: petrolatum, petroleum jelly, petroleum distillates, etc.
• NO EDTA,
• NO propylene glycol, IPA, etc. from petroleum. Naturally derived alcohols are fine.
• NO carbomer,
• NO DEA or TEA,
• NO PEG,
• NO acrylates, and
• NO BHT
• NO PVP/VA Copolymer
• NO Diazolidinyl Urea, Imidazolidinyl Urea, e.g. Germall
• NO Stearalkonium Chloride
• NO Synthetic Colors
• NO Fluroide
• NO Lead or other heavy metals
• NO Phenylphenol
• NO Sodium Chloride
• NO Talc
• NO Triclosan
• NO Zinc Oxide
Refill with 'Eau de Parfum' ...
Natural 'Eau de Toilette' Room ...
Sumptuous, Clean Burn (~50 hrs).