Pairfum Natural Artisan Eau De Parfum Intense Gold Flair

It is National Fragrance Week


Today is the start of National Fragrance Week..

National Fragrance Week 2018

A whole week to celebrate everything Fragrant..

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This week The Fragrance Foundation have a host of events that are on offer..

From a brief History of Fragrances through the Decades, to events where you meet Perfumers to gain a little insider knowledge…

Sims The First African American Woman In History To Be Featured In A Cosmetic Company’s Advertising For Charlie Perfume

Whatever it is that tickles your ‘Senses’, there is something for everyone…

Pairfum The Goddess Of Bocq Niche Perfumery Flower Bust 013

So from everyone here at PAIRFUM London “Happy National Fragrance Week”  xx


International Womens Day IWD 2018

International Women’s Day

International Women’s Day was first organised by the Socialist Party of America in 1909. In 1910 it was proposed to celebrate it annually every year on the 8th of March.

Miriam Makeba International Womens Day Rights Jazz Singer

In some countries International Women’s Day is a public holiday, in others it is a day of protest, however for the most part it is largely ignored.

Suzanne Lenglen Tennis Player 1920 International Womens Day

The fact that we need to have or celebrate an International Women’s Day in 2019, points to the fact that Women over the World do not yet have equal rights. The World Bank has just released a study that found ‘Only Six Countries’ have equal rights for men and women,

YES! you read that correctly only Six countries – just in case you are wondering ‘Who’ these six countries are? then I would hazard a guess that the answer will surprise you as much it did us….

They are – Belgium, Denmark, France, Latvia, Luxembourg and Sweden. The surprise was not that these countries have equal rights, the surprise was how many names missing from the list… are from the countries so many of us are proud to call Home.

Lotfia Elnady Plane International Womens Day

In this quote, Warren Buffett highlights his view on the potential equal rights for women offer our society:
“It’s one of the things that makes me optimistic about America because when I look at what we have accomplished using half our talent for a couple of centuries, and now I think of doubling the talent that is effectively employed — or at least has the chance to be — it makes me very optimistic about this country,”

Votes For Women Lapel Pin (Nancy)

So from everyone here at PAIRFUM London we want to wish every Woman, who ever you are, what ever you do and where ever you are in the World – “A Happy International Women’s Day”, because without YOU this World would not exist xx

Health Tips Smile Infectious Perfume Happy Man

Health Tips – How to Boost your Health, Mood and Memory with Perfume.

One of our favourite ‘health tips’ is that you can boost your health, mood and memory through the use of perfume.

Niche Perfume Indie Artisan Boutique Pairfum London

Did you know that your sense of smell is the strongest of all the five senses as well as being the oldest ?

Or, that 75% of all emotions generated every day are due to smell? Just think about that for a moment… 75% of how you have felt or the emotions you had during a single day were due to scent !!

Health Tips Fragrance How To Wash Your Face

The reason for this, is that it is the one sense most connected to memory and emotion, and research has proven that we are 100 times more likely to remember something we smell over something we see, hear or touch.

Health Tips Perfume Memory Mood Boost

Again, if you think about this for a moment – we are 100 times more lightly to remember something we smell over something we read, see or hear…. and yet we spend years in an education system that teaches us to remember important information, without ever using the strongest sense we have ‘Smell’ to help embed this information into memory…

Mother Nature designed our sense of smell to be the one sense to go directly to the fore brain without going to the thalamus, and one of the most obvious reasons for this is that the information our sense of smell provides us with is so important to our survival, that it needs to reach our brain in as fast a time as possible.

Health Tips Human Brain Parts Name List Of Regions In The Human Brain Wikipedia

To give you an idea of just how fast the information is relayed – if you are impressed that Formula One race cars can go from 0-60 in as fast as 1.6 seconds,…then Formula One needs to get in the back seat as the entire procedure of olfactory processing takes a mere 200 milliseconds!

Classic Car Interior Health Tip

Odours and scents affect us all in different ways, by becoming aware of how a particular scent affects you personally, you will be able to enhance your health, mood and indeed memory. A particular scent or odour has no personal significance until it is connected to a space, a moment in time or something that has meaning to us.

Health Tip Meditation Oceans Drowning Plastic

Theresa Molnar, executive director of the Sense of Smell Institute, the research and educational arm of the perfume industry’s Fragrance Foundation. Has said that “Scents can have positive effects on mood, stress reduction, sleep enhancement, self-confidence, and physical and cognitive performance,”.

So if we associate a particular scent or perfume with an action or a particular time of day, for example getting ready to fall asleep, relaxing, studying, or waking-up in the morning. Then the brain will form memories or associations to coincide with the inhalation of that specific note.

Health Tip Sleeping Woman Night Linen Pillow Spray

So if you do wish to improve your health, mood or memory a very simple way to do this is to include one of your favourite perfume notes when preparing for bed, sitting down to relax and unwind or preparing for an exam. It is such an easy thing to do, light one of your favourite perfumed candles, or spray the area you are using with a natural room spray, or place one of your reed diffusers in the room.

Bedroom Large Reed Diffuser Bell Fragranced Candle Room Spray

From the initial and subsequent encounters with the aroma, you begin forming nerve connections that intertwine the smell with emotions, so by choosing a scent or aroma that you love you can immediately alter your feelings in a positive, healthy and mood enhancing way.

health tips Bubble Sulfate Wash Hand Sink Lather

Final Question: Did you enjoy this tip? Would you like us to write more about health tips linked to scent? Alternatively, what are your favourite health tips linked to fragrance or perfume?

Bad Smell Nose 2


Anosmia – what does it mean and why should we care?

Well for those that have not heard of it before and would like to know!

Anosmia is a complete loss of the ability to smell…..

Women Anosmia Day Nose Perfume
Women Anosmia Day Nose Perfume

When taken in context in regards to your other senses, the loss of your sense of smell should be nothing more than an inconvenience at most ? If you did loose it would you even miss it?

We would also love to know, would you ever ‘Voluntarily Give Up’ one of your senses?

Woman Nose Rose Fragrance

In a survey carried out of 7,000 young people from around the world, approximately half of those between the age of 16 and 30 said that they would rather ‘Lose their Sense of Smell’ than give up access to technology like laptops or cell phones.

Anosmia Day Woman Nose Fragrance Scent
Anosmia Day Woman Nose Fragrance Scent

Well there is a saying that “Fair exchange is no robbery”, so it begs the question how much did these people know about the importance of their sense of smell to their health and well-being?

The second question would have to be, that if they did know and still choose to lose a sense rather than access to an electronic device! then how much sense do they have to lose in the first place? – ‘common’ or otherwise? and why is it called ‘Common Sense’ when it is such a rare commodity?

Incredible Facts About Your Sense of smell, people can detect one trillion distinct scents.

Research by Leslie Vosshall from The Rockefeller University estimated that the average person can detect at least one trillion different smells, and that the one trillion is probably an underestimation of the true number of smells we can detect, but for now I am sure it is enough for us to be getting on with… In fact, new research suggests that our noses can outperform our eyes and ears, which can discriminate between several million colours and approximately half a million tones.

Perfumer Nose Smelling Strip Evaluate Scent

The 27th of February is ‘Anosmia Awareness Day’ – it is a day to spread awareness about Anosmia and about how it effects the lives of those who suffer from it. As there are few outward signs of the disorder, the practical difficulties associated with it and how the nature of olfactory dysfunction and its consequences for an individual’s safety and quality of life are not widely appreciated or understood.

How To Evaluate Sample Test Try Perfume 12

PAIRFUM London fully agrees with Dr. Vosshall who says that – “It’s time to give our sense of smell the recognition it deserves,”. We would go even further and say that current ongoing and future research will show just how important and underrated our sense of smell is to our health and lives.

Deep Sleep Calm Natural Pillow Spray Pairfum London

Deep Sleep Spray

Calming & Natural Pillow Spray

Having a problem falling asleep or trying to get a good night’s sleep? then using a deep Sleep Spray can help you solve that problem.

One of our most popular products, that customers come back for repeatedly, is our Natural Sleep Spray, that can be used on your pillows, bed sheets, duvet covers, night clothes, or sprayed into the air.

We all know that there are a number of contributing factors for why we can’t jump into bed and sleep, ranging from the age and condition of your mattress and pillow to the temperature in your room. Not to mention noise levels and how dark and electronic free your resting place is.

Some of the causes for a disturbed nights sleep may seem very obvious, but it is surprising how many people, do not consider them a factor when trying to eliminate or alleviate the cause of a sleepless or restless night.

Pairfum London Linen Lavender Good Night Sleep Spray

One of the most obvious things is that you do not go to sleep in a brightly lit room, bright light especially blue-ish light that is emitted from T.V.’s, Computer Screens, Mobile phones, all send a signal to our brains that it’s still daytime and prevents the body’s natural release of chemicals critical for sleep.

 Our bodies release chemicals in a 24-hour cycle, telling us to do certain things at certain times. Each of these cycles is called a circadian rhythm, one of the most important chemicals involved in this process is melatonin, a hormone that makes us feel sleepy and the amount of melatonin in our bodies starts increasing in the evening as natural light decreases, and peaks in the middle of the night, letting us know it is time to sleep. It then decreases by morning, allowing us to wake up refreshed.

Why is it so important that we get a good nights sleep?

Pairfum Flacon Perfume Linen Fabric Signature Linen Lavender

Studies show that four in every ten Americans don’t even get the minimum of seven hours of sleep doctors recommend, and the important word in the previous sentence is ‘MINIMUM’. This is now considered a public health emergency, as lack of sleep and fatigue leads to both short and long term mental and physical health problems.

Pairfum London Linen Lavender Good Night Sleep Spray Anti Anxiety

Recent studies have shown that Americans currently average only 6.8 hours of sleep per night, down an hour from 1942, which means that they have lost ‘One Full’ hours sleep per night since then. Think of it as having to set your alarm clock an hour earlier every morning…

This is not something that effects only people living in the USA, but they have recognised the problem and are studying the causes and effects.

As I have mentioned above, study after study has shown that watching a screen before bedtime or while you are lying in bed is an absolute ‘No-no’ – if you wish to drift off to the land of nod and stay there until morning…. So whether it’s a TV screen, your laptop, tablet or phone. If you want to fall asleep ditch the  pixels until morning.

Pairfum London Linen Lavender Sleep Spray Good Night Relaxing

Expert Tips

The following are some simple tips that will help improve your nights sleep:

Lavender has been shown to decrease heart rate and blood pressure, potentially putting you in a more relaxed state. In one study, researchers monitored the brain waves of subjects at night and found that those who sniffed lavender before bed had a deeper nights sleep and felt more invigorated in the morning

If Lavender helps us get a better nights sleep – then “Why is that”?

Well you will be delighted to know that there is scientific proof to backup the claim..

Lavender oil is mainly composed of linalyl acetate (which is a naturally occurring phytochemical found in many flowers and spice plants, and is one of the principal components of the essential oils of Lavender and Bergamot) and linalool. Both are natural chemicals that are rapidly absorbed into the bloodstream. Studies on mice have shown that these compounds inhibit several neurotransmitters and have a sedative and pain-relieving effect. In humans, lavender has been proven to lower the heart rate and reduces anxiety, leading to a more relaxed and peaceful sleep.

Sleeping Woman Bed Pijama Linen

Dr. Chris Winter, MD who is a renowned sleep specialist and author of ‘The Sleep Solution – Why Your Sleep Is Broken and How To Fix It’ (who has also been called “The Sleep Whisperer”) I love this name as it better to whisper, so you do not wake anyone up….Has also stated that scent plays a role in helping people drift off to sleep, with the proviso that the formula contains lavender. “There are a number of studies that indicate it might have sleep-promoting effects,” he says.

Other notes that are known to help promote relaxation and sleep are, Chamomile, Bergamot, Jasmine, Rose, Sandalwood and Valerian.

Recommendations from the Harvard Medical School suggest using dim red lights in the evenings, and to expose yourself to bright lights during the day time to help reset your sleep schedule (your internal clock).

In a recent Bedroom Poll by the National Sleep Foundation in the US, 53% of their respondents rated sleeping on sheets with a fresh scent an important contributor to their sleep experience.

Multi Sensorial Sleep Open Air Bed

If Lavender is not one of your favourite notes, other fragrances that you associate with happy events in your life are also perfect to use. For example notes or smells that evoke or awaken happy, calming memories such as walks on the beach or in the woods, a wonderful relaxing holiday, times spent with loved ones or memories of childhood when sleep came easily at the end of a day well spent.

Dr. Winter the ‘Sleep Whisperer’ – also said that “Sprays can be helpful if we pair a certain smell in our minds with the act of sleep,”. “This is particularly true with travel. If you associate a certain smell with your bedroom, spraying that in your hotel room can trick your brain into thinking you’re at home.”

This is the reason PAIRFUM London developed their ‘Voyage’ 30ml Spray, it is the perfect travelling partner to take with you on Holiday…..

Voyage Natural Perfume Room Spray Livingroom Chrome

We are a London based natural Perfume House, and we have been working on Sleep Aid Perfume Sprays for a number of years.

Pairfum London Linen Lavender Fabric Spray Fresh Relax

Happy Valentine's Day The Heart Shaped Lake In Co Wicklow Ireland

Happy Valentine’s Day

Today across the World we celebrate St Valentine’s Day which has become the day associated with LOVE and Lovers, so from everyone here at PAIRFUM London “Happy Valentine’s Day”

Happy Valentines Day Love PAIRFUM

History tell us that St Valentine was a Priest or Bishop who helped young people to get married against the strict instructions of the Roman Emperor Aurelian in 273. Although not much of St. Valentine’s life is reliably known, and whether or not the stories involve two different saints by the same name has also not been officially decided, it is widely accepted that he was the Saint of Courtly Love.

Pairfum Large Reed Diffuser Bell Pure Blush Rose Amber

In other circles it is believed to have first become associated with romantic love thanks to a poem by Geoffrey Chaucer (1343–1400?), titled ‘Parchement of Foules’ or the ‘The Parliament of Birds’ which contains one of the earliest references to the idea that St. Valentine’s Day is a special day for lovers.

Beautiful Red Rose Single Stem Happy Valentines Day

It was not until the 18th Century that it rose to prominence, when people began to send cards or letters and give gifts to their loved ones – or to those they wished were their Amour.

Happy Valentines Day Beautiful Velvety Single Red Rose

Whichever version of the wonderful story of how St Valentine became associated with the 14th of February tugs at your Heart strings, we wanted to wish you a Happy Valentine’s Day that we hope you can share with the ones you LOVE xx

Red Roses Bouquet Valentines Day
Lewis Miller Nyc Trash Can Flower Fragrance Bin Freshener

Fresh Flowers – The New Bin Freshener

Rarely is a public bin (or trash can) being admired nowadays but seeing beautiful floral bouquets decorating these trash cans, one cannot help but hope to see more this type of bin freshener.

Lewis Miller Nyc Scented Bin Freshener Deco

The designer Lewis Miller filled empty trash cans on the streets of New York with beautiful floral bouquets using the voluminous bins as vases to support the colorful blooms and lush greenery.

These decorative arrangements are made up of a variety of blooms:

  • pale pink roses,
  • branches of flowering azaleas,
  • bright sunflowers,
  • gorgeous exotic blooms, and
  • striking greenery.
Lewis Miller Nyc Floral Bin Freshener Art Perfume

“We are storytellers through the art of floral design, transforming an arrangement into a love song and an event into an indelible experience.” This is how the team of Lewis Miller describe the project in their own words.

The team noticed, how pedestrians no longer walk around the bins but are actually drawn to the floral installations to smell the beautiful flowers in their unique ‘vases’.

Lewis Miller Nyc Floral Bin Freshener Perfume

This is what we call an ideal bin freshener and we encourage more cities to adopt creative ways of turning smelling trash cans into pieces of art that draw crowds.

We invite all city authorities to call us here at Pairfum London, if they would like to realise a project in this field.

Lewis Miller Nyc Floral Bin Freshener Perfume

Pairfum Natural Artisan Eau De Parfum Intense Gold Flair

People Don’t Buy What They Need!

PAIRFUM Boutique Couture Perfume Eau De Parfum Private Collection Home Fragrance Skin Care Sweet Rhubarb Oakmoss 400x400

We have heard it said that people don’t buy what they need!, they buy what they want….

Now this may be the case for some very rare and lucky individuals in the World…

However for the rest of us mere mortals, there are certain things that we must take into consideration before buying what we want… not least of which is our bank balance.

Having said that, when we do have a choice, as most of us at one time or another do – then we very rarely buy what we need – we buy what we want.

Fragrance Heart Sing Pairfum London

So, when we do have the wonderful opportunity to choose, especially something for someone we love or something very special for ourselves (and yes we do deserve it)

Then make sure that whatever you choose is like you, unique, special and worth waiting for…

Freedom To Choose Sea

PAIRFUM London was created for those times in Life – when Luxury is a necessity

Coco Chanel Reason Why Love Boutique Perfume

Coco Chanel – The Reason Why We Love Niche Perfume

Coco Chanel Reason Why Love Artisan Perfume

Is Coco Chanel one of the reasons why we love Niche Perfume?

If asking is the founder one of the most famous brands in the world, one of the reasons why we love Niche, Artisan, Boutique or Indie Perfume is not a  contradiction in terms?

Then I don’t know what is……

By definition the words Niche, Artisan, Boutique or Indie, describe a product that is different, created by smaller, independently owned brands, in some cases artisan products are handmade in-house, and are described as original and creative.

There has been quite a lot of discussion lately about the definitions and distinction between the use and meaning of the words niche, indie, boutique and artisan perfume brands, but that is a topic for a later post.

For the moment let us just say that they are used to describe a Creation or Collection of Perfumes in PAIRFUM London’s case, that make you stand out from the crowd, something that is unique and will not be found in every drugstore, airport and supermarket.

Coco Chanel Reason Why Love Niche Fragrance

Niche, Artisan, Boutique or Indie Perfumes

Why then you may ask would we think that Coco Chanel could be one of the reasons why we love Niche, Artisan, Boutique or Indie Perfumes?

Well, in her own inimitable words – “In order to be irreplaceable one must always be different.” – Coco Chanel

There are many other Coco Chanel quotes, that we can point to that show us examples of how that unique Lady wanted us to – “Be who you are, not what the world wants you to be.” – Coco Chanel

She quite rightly pointed out that “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening”. – Coco Chanel

She also said that the – “The best colour in the whole world is the one that looks good on you.” – Coco Chanel

I would add that “The best Perfume in the World is the one that smells amazing on you, so don’t be afraid to try, search for the things that make you the original you were born to be”. – Huib Maat

So as this creator of fashion also said – “If you want to be original, be ready to be copied.” – Coco Chanel

One of my favourite quotes from her for a host of reasons is – “The best things in life are free. The second-best are very expensive.”

With this in mind and when you are next searching for the something special for yourself or for that someone special – “Be Your Authentic Self” – Huib Maat

Coco Chanel Reason Why Love Boutique Fragrance
Smile Infectious Perfume Happy

Smile – It is Infectious!

Man Smile Infectious Perfume Happy

Smiling is infectious,
you catch it like the flu,
When someone smiled at me today,
I started smiling too.

I passed around the corner
and someone saw my grin.
When he smiled I realized
I’d passed it on to him.

I thought about that smile,
then I realized its worth.
A single smile, just like mine
could travel round the earth.

So, if you feel a smile begin,
don’t leave it undetected.
Let’s start an epidemic quick,
and get the world infected!

Smile Infectious Fragrance Happy Girl

This poem that promotes the positivity of smiling is sometimes attributed to the late great Spike Milligan, whether it was written by him or by Karen McLendon-Laumann, we would be delighted to hear from anyone who can confirm the author.

Well, who ever it was that wrote this lovely little ditty, the poem does exactly what it is telling us to do – It makes us SMILE…………

So from everyone here at PAIRFUM London for 2019 we wish you Miles and Miles of Smiles, enough to spread around the World and infect it.

Smile Infectious Perfume Happy Girl
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